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Understanding CRM, ERP & Project Management Solutions

By Kartik Dulloo on in Asset Management, CRM, ERP, Productivity
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When it comes to software, buyers and vendors both have one goal in mind – to buy and sell respectively. The buyer states his requirements and the vendor offers him a multitude of solutions to choose from. With the increase of software discovery platforms and vendor review sites, buyers exploiting this choice to the fullest, somewhere blurring the lines between use case specific software and custom software.

This is indirectly encouraging custom software companies to focus more towards use case specific apps while use case specific software companies are inclining more towards custom developments. This tipping of scales has left the buyers completely perplexed. Here are a few questions that not only have driven huge traffic to Quora but also allowed marketers to come together and help improve the definition. Or have they?

  1. What is a CRM? How is it different from ERP?
  2. What are the responsibilities of a project manager?
  3. Which is the best CRM and Project Management tools?

And the list goes on!

But instead of making the definition clearer, it looks like it has further diluted the basic understanding of these three terms.

Today, we will look at these three software giant terms and try to break down how they enable the functioning of an organization.

The One Everybody Knows About – Customer Relationship Management

Customer Relationship Management (CRM) is an approach that involves managing a company’s interaction with potential and current customers. It extensively uses data analysis about customers’ history with a company, and improve business relationships with customers, with utmost focus on customer retention and ultimately driving sales growth.

What Is CRM Software?

Customer relationship management, also known as CRM, is software that helps sales teams and companies organize their interactions with prospects, customers and provides visibility across the organization for better support of a company’s goals.

Why Do You Need It?

  • Keep track of customers and their purchasing behavior
  • Identify business opportunities and new sales leads
  • Streamline the sales process and reduce repetitive work
  • Automate marketing processes, e.g., email or online advertising campaigns
  • Manage social media accounts and campaigns
  • Facilitate better support for current customers

Did we answer some of your Quora queries here?

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A CRM is your full-scale sales funnel management buddy

The One Everybody Gets Confused About – Enterprise Resource Planning (ERP)

There is little doubt that many people still don’t understand the basic difference between a CRM and ERP. Since there is verbose chatter about the former, the latter bears the brunt of utter confusion and makes people think twice before going for an ERP or a CRM.

What is an ERP?

The acronym ERP stands for enterprise resource planning. It refers to the systems and software packages used by organizations to manage day-to-day business activities, such as manufacturing, supply chain management, finance, payments and in the today ERP world, even the CRM.

Why do I need an ERP?

  • You Have Lots of Different Software for Different Processes
  • Accounting Takes Longer and Is More Difficult
  • Sales and the Customer Experience Are Suffering
  • Your IT Is Too Complex and Time-Consuming

In short, most ERP systems will have CRM components, or the ability to integrate with a third-party CRM system.

Confused how ERP differs from a CRM?

I guess this image should make things clear for you –

ERP_

An ERP has many arms – CRM is one of them

Recommended Read: “ERP v/s CRM and things you need to know

The One Everybody Takes For Granted – Project Management

Wikipedia defines project management as – ‘Project management is the discipline of initiating, planning, executing, controlling, and closing the work of a team to achieve specific goals and meet specific success criteria’. Let’s see what constitutes project management –

project management

Planning and executing agilely

What Is A Project?

The definition of a project in the Business Dictionary is – “planned a set of interrelated tasks to be executed over a fixed period and within certain costs and other limitations.” A project, then, could be something outside or in addition to the company norm for a typical business day. Perhaps a business upgrade, financial need or client request may be the catalyst for a project’s origination.

The parameters of a project will include a clear goal to reach, so by nature, projects include a start and finish line to accomplish a unique, particular outcome. This short-term undertaking will require a specified timeline, clear scope, designated budget and human capital resources that include a project team and manager.

Who Is A Project Manager?

A project manager is a person who leads the project team who together accomplish the project goal. While anyone who holds the title of manager has ongoing duties for the duration of his/her tenure at a company, a project manager’s leadership is temporary to accomplish a distinctive purpose.

What Is The Goal Of Project Management?

The function of project management is to ensure that with the joint effort of the project manager and the project members, the project –

  • Stay On Budget
  • Finishes On-Time
  • Stays In-Scope

Recommended Read: “Top 5 Project Management Tools Businesses are using in 2017

If you’re still confused about what does your organization need, we can give you a quick call and help you better understand your needs and see if Orgzit can be the right fit for you.

About the Author

Kartik DullooView all posts by Kartik Dulloo

Growth Hacker | E&C Engineer | Spell-Bee Runner-up | Part Grammar Nazi, Part Grammar Hippy | Failing Anglophile

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